I went over Ramona’s goals for the website with her, and spent some time clarifying the direction she wanted. Selling courses was her main aim, so I researched options for her and recommended Thinkific as the best course platform for her needs.

After receiving the brand elements from Ramona’s designer, Beth Brant, I was excited to start the website design. 

Ramona needed guidance with writing content for the website, and I took her through a process to capture her thoughts in a way that sounded like her, and spoke to her ideal audience of brokers. I also took her rough content ideas and put them through my sales page process, to create content that sold the story of her courses.

Ramona had also had a photoshoot, so had a wealth of beautiful, professional, on-brand photos to work with, which made creating the design for her website so much easier.

I created a site map, so we could see at a glance what pages the site needed. Working from the content, I mapped out each page, starting with the Home page. Once that was signed off, I continued with the inner pages, including the two sales pages, connecting these to Thinkific so clients could sign up and pay immediately.

I also integrated a Booking system so people who had questions could book a time to talk with Ramona about whether they were a good fit for the courses.