Jackie Osborne

DIY to Designer

Jackie Osborne: A quick turnaround design refresh

The Client

Jackie Osborne is a Google, Facebook and Instagram advertising specialist.

Jackie had DIY’d her website but was becoming embarrassed to send clients to it. She reached out for help to make it look more professional.

Jackie didn’t need a full website redesign – just a design refresh.


Project Goal

A fun and professional look, with a tidy up behind the scenes

The Process

After taking a copy of Jackie’s website to work on so I didn’t affect her live website, I created a colour palette based on the peach from the new logo she wanted to use.

Tones of peach with accents of orange and pink worked to add the fun to the professional look.

I also chose new typography to better represent Jackie’s market, using a slightly quirky heading font and a lovely, not too common but very readable body font.

Some new photos, and a bit of a tidy up of the rest of the pages, and Jackie’s new website was ready to go!

I copied the new site back to her own hosting, added a couple of my favourite security plugins to keep her website safe, and it was all done in two days.

Because Jackie’s website was originally built using Elementor, I was able to create her a global font style solution and colour palette to make it easy for her to stay on brand no matter how many new pages she adds.

Jackie says...

Before working with Sally, my website was a sad, clunky DIY job that was getting to the point of embarrassment when referring my potential clients to my website for more information.

I sought help on a women’s business forum and was hit with a tonne of ladies offering their services, but Sally’s simple Back Pocket Expert service was just what I was looking for. After speaking with her, she understood exactly what I needed and certainly delivered!

Within two days I had my new website up and running with the kind of refresh that was beyond expectations! My new website is a much more seamless, user friendly experience that reflects my branding, services and expertise!

The whole process was fast and easy with Sally’s video explaining what she had done and tips to update yourself going forward were worth every penny!

I highly recommend Sally’s Back Pocket Expert services to anyone needing a quick website glow up!

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