Are You Using Case Studies in Your Marketing?

How do you show potential customers that your product or service delivers on its promise?

That you do what you say you do.

Presenting real-life examples of how you’ve solved a customer’s problem, or met their specific needs, shows that you can successfully walk your talk.

If you’ve been in business for a while, and have many case studies to share, it shows your audience you have a long history of success, but don’t be put off if you don’t. Even a handful of case studies that show off what you do will help people better understand how you can help them.

Example of a case study

Here’s a case study I put together for my client Waiheke Home Builders to showcase a build called Wavesong. It shows that a case study doesn’t have to be complicated to be effective.

What goes into a case study

Here are 6 key elements you need to include for a case study to be compelling:

  • an overview of the problem the customer faced (this allows the reader to put themself in your customer’s shoes)
  • the solution you proposed, how it was implemented, what challenges you faced, and any unique strategies or features you used (this shows your experience and expertise)
  • the outcome – what was achieved as a result of your work. Metrics are great to use here – cost savings numbers, increase in sales/revenue figures, productivity gains or other measurable outcomes (actual figures lends credibility to your claims and demonstrates the real impact your solution has on addressing the customer’s problem)
  • visuals – use photos, graphs, screenshots or whatever is appropriate for your business to make the case study engaging and visually appealing
  • testimonials or quotes – include quotes or testimonials from your customer (direct quotes from satisfied customers can provide powerful validation of your service’s effectiveness)
  • a call to action – you may want to add a button or link to encourage people to contact you to discuss their needs or get more information.

Where can you feature a case study?

I usually recommend each case study has its own page on your website so that you can link directly to it from emails you send out, or from a social media post.

You could even generate a QR code which takes people directly to the case study page. This could be useful if you’re attending a conference or event.

Case studies are a great way to demonstrate expertise and help potential customers make a choice to engage you. If you’d like to talk about how to use case studies in your business, get in contact. I’d love to help you get your expertise in front of your potential customers.

Picture of Author - Sally Tudhope

Author - Sally Tudhope

I’m an experienced WordPress Web Consultant, Shopify Partner, and Digital Strategist with an eye for design and a focus on creating a website your ideal client or customer will be drawn to.

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