Did you know that a staggering 94% of first impressions on a website are design-driven?
Now I’ll be one of the first to stand up and say that good content is crucial, and if your website looks bad, but you’ve got the information someone needs, it’s served its purpose.
But design is a powerful tool for shaping how your audience perceives your brand.
Professional design and consistent use of design elements builds that wonderful thing called brand identity, making you recognizable in a sea of competitors.
And staying consistent over time fosters trust in your visitors. They see you as stable, reliable, in it for the long haul. Don’t go changing your brand colours just because you’re tired of them! (I mean, of course you can change them; just do it as part of a strategic rebrand.)
And if you want your website visitors to stick around for longer, how’s this for a stat. 59% of people prefer browsing ‘beautiful and well-designed’ sites than basic ones.
Remember, your website is the face of your business in the digital realm. Investing in good design isn’t just a creative choice; it’s a strategic one that directly impacts your bottom line.
